What are Popunder Scripts? 

May 3, 2024Advertising Strategies0 comments

popunder scripts

As experts in digital advertising with our own advertising platform, today we will explain to you the realm of popunder scripts. Come along as we examine the definition, functionalities, advantages and ways in which advertisers and publishers will be able to utilize them effectively to enhance their online campaigns.

What are Popunder Scripts? 

Popunder scripts are pieces of code that are embedded into websites in order to trigger the display of popunder ads. These scripts work behind the scenes to open a new browser window or tab underneath the current window, when a user interacts with the webpage, such as clicking a link or closing the window.

popunder scripts

How These Scripts Work

When a user visits a webpage containing a popunder script, the script is executed and a new browser window or tab is opened in the background. The popunder ad is then loaded into this hidden window, ready to be displayed to the user when they close or minimize the current window. 


These scripts are commonly used by advertisers to deliver targeted ads to users without interrupting their browsing experience.

Let’s have a look at some of the many benefits:

Enhanced Visibility

Popunder scripts ensure that ads are displayed prominently to users, as they appear underneath the current window and are noticed when the user interacts with the webpage.

Targeted Reach

Advertisers can use them to target specific audiences based on demographics, interests and browsing behavior, maximizing the effectiveness of their campaigns.


Popunder scripts offer a cost-effective advertising solution, providing advertisers with a high return on investment (ROI) compared to other forms of online advertising.

popunder scripts

Increased Conversions

Popunder ads triggered by scripts have been shown to drive higher conversion rates, as they capture the users’ attention at critical moments, prompting them to take action.


Unlike pop-up ads that can be disruptive to the user experience, popunder ads triggered by scripts are less intrusive and allow users to continue browsing uninterrupted.

Popunder scripts are essential tools for advertisers to boost revenue generation on their websites due to their ability to deliver targeted and unobtrusive ads. These scripts are designed to load ads in a new browser window behind the main window, ensuring visibility without interrupting the user’s browsing experience.

Leveraging Popunder Scripts for Advertising

As an advertising platform, AdsBravo provides advertisers with the tools and technology to leverage popunder scripts effectively. With advanced targeting options and real-time analytics, advertisers can reach their target audience efficiently and drive desired actions.

By leveraging these scripts, advertisers can reach a wider audience, increase ad impressions, and improve conversion rates. Additionally, these scripts often come with advanced targeting and optimization features, allowing advertisers to tailor their campaigns for maximum impact and revenue generation.

Engaging Audiences as Advertisers

Advertisers can utilize popunder scripts to deliver targeted promotions, offers and announcements directly to the users’ devices. By leveraging the power of these scripts, advertisers can capture the users’ attention and drive traffic to their website or landing page, ultimately increasing conversions and sales.

popunder scripts

Empowering Publishers with Popunder Scripts

For publishers looking to monetize their digital properties, AdsBravo offers a comprehensive platform for integrating popunder scripts into their strategy. Publishers can maximize their revenue potential by offering ad inventory to advertisers through the scripts, ensuring optimal monetization of their traffic.

So, don’t think twice, because as you can see, the scripts represent a powerful tool for advertisers and publishers to enhance online presence and achieve desired marketing objectives. 


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