In today's digital advertising landscape, where reaching users quickly and effectively is critical, push notifications have emerged as an incredibly powerful tool. When combined with Real-Time Bidding (RTB), push notifications can significantly boost conversion rates,...

As a digital advertising expert, I’ve seen various ad formats rise and fall in popularity. However, one format that has continued to evolve and offer potential for monetization in 2024 is the popunder.  Despite some controversy surrounding this format, publishers...

As an expert in digital advertising, I’ve seen how push notifications can be a game-changer for driving engagement and monetizing audiences. However, to fully unlock their potential, publishers need to ensure they are optimizing their ad inventory in a way that...

As an expert in digital marketing, I have witnessed how push notifications help increase conversions. These small, timely messages can be one of the most effective tools for marketers to engage with users. Using an advanced advertising platform that supports push...

As an expert in digital advertising, I have seen how Real-Time Bidding (RTB) has transformed the landscape for both advertisers and publishers. RTB allows for a more dynamic and efficient ad-buying process, offering opportunities to improve campaign performance and...

As a digital marketing expert, I’ve seen how push notifications can be an incredibly effective tool for engaging users and driving conversions. However, two key challenges for many advertisers are controlling costs and improving click-through rates (CTR). ...

As a digital advertising expert, I’ve seen firsthand how push notifications have become a powerful tool for driving engagement and monetization. However, achieving a high fill rate in push notifications can sometimes be challenging.  The fill rate is the...

As digital marketing continues to evolve, one of the most transformative technologies for advertisers is Real-Time Bidding (RTB). With RTB, ads are purchased and displayed almost instantaneously, allowing advertisers to target the right users at the right moment. But...

As a digital marketing expert, I know that one of the biggest challenges for publishers and advertisers is finding ways to generate revenue without negatively impacting the user experience (UX). In today’s competitive online environment, it’s crucial to monetize...

In the digital advertising landscape, marketers are always on the lookout for efficient ways to increase reach, attract new audiences, and ultimately grow their businesses. While traditional ad formats such as banners or interstitials have their place, popunder ads...