What are Popunder Ads?

Apr 26, 2024Advertising Strategies0 comments

popunder ads

As experts in digital advertising, today we are diving into the world of popunder ads. Join us as we explore what they are, how they work, their benefits and how advertisers and publishers can make use of them to enhance their online presence.

As an advertising platform, AdsBravo provides advertisers with the tools and technology to leverage popunders effectively.

What are Popunder Ads?

Popunder ads are a form of online advertising where a new browser window or tab is opened behind the current window, often triggered by a user action such as clicking a link or closing a webpage. These ads remain hidden until the user closes or minimizes the current window, allowing the ad to appear and capture the user’s attention.

popunder ads

How Popunder Ads Work

When a user visits a website that serves popunders, a script embedded in the webpage triggers the opening of a new browser window or tab in the background. The popunder ad is then displayed in this new window, typically promoting a product, service or offer. 

They are often used by advertisers to reach a wide audience and drive traffic to their website or landing page.

Benefits of Popunder Ads

One of the primary characteristics of popunder ads is their ability to capture the user’s attention when they least expect it. Since these ads are hidden initially, they can surprise users when they close or minimize their active browser window.

This unexpected appearance can lead to higher engagement rates compared to traditional banner ads or pop-ups, as users are more likely to notice and interact with the ad content.

High Visibility

Popunder ads have high visibility as they appear behind the current window, ensuring that users notice them when they close or minimize the current page.

Targeted Reach

Advertisers can target specific audiences based on demographics, interests and browsing behavior, ensuring that their ads reach the right users.


Popunders can be a cost-effective advertising option, offering a high return on investment (ROI) compared to other forms of online advertising.

Increased Conversions

They can drive higher conversion rates as they capture users’ attention at the right moment, prompting them to take action.

popunder ads


Unlike pop-up ads that can be disruptive to the user experience, popunder ads are less intrusive and allow users to continue browsing uninterrupted.

Leveraging Popunders for Advertising

With advanced targeting options and real-time analytics, advertisers can reach their target audience efficiently and drive desired actions.

Engaging Audiences as Advertisers

Advertisers can utilize popunder ads to deliver targeted promotions, offers and announcements directly to users’ devices. 

By leveraging the power of popunders, advertisers can capture the users’ attention and drive traffic to their website or landing page, ultimately increasing conversions and sales.

Empowering Publishers with Popunders

For publishers looking to monetize their digital properties, AdsBravo offers a comprehensive platform for integrating popunder ads into their strategy. Publishers can maximize their revenue potential by offering ad inventory to advertisers through popunders, ensuring optimal monetization of their traffic.

popunder ads

Overall, popunder ads remain a popular advertising format due to their ability to reach a wide audience and drive engagement. However, striking a balance between effectiveness and user-friendliness is essential to ensure a positive experience for both advertisers and internet users.

It is clear to see that popunders represent a valuable advertising tool for reaching and engaging target audiences online. By understanding how popunders work and leveraging them effectively, advertisers and publishers can enhance their online presence and achieve their marketing objectives.


Latest Blogs